Meet Andrew Crocker
Hey, I’m Drew, founder of Crocker Creations – using video to help build your business. I love what I do. I feel so blessed to have the clients I have today.
I recently had to hire a new editor and a camera person because I just have more work than I can handle. It’s crazy. Everybody needs video. I found my niche at the right time!
But it definitely was NOT always like this.
I Graduated from San Francisco State University FILM SCHOOL, one of the top 2 film schools on the West Coast. And when I graduated, I did what most postgrads do… I went to work for a big production company whose clientele included Sony PlayStation, and Levi’s and started at the bottom getting coffee for people! Man, that was humbling.
My dream was to be a producer/director, but the reality was that this company already had 5 different directors. They needed a new one like they needed another hole in their heads.
I was being groomed to be an editor. I don’t mean to imply that there’s anything wrong with being an editor (in fact, a lot of what I do now involves the skill of editing). It’s just that I had a bigger vision for myself.
My Dream Went South
Well, I only lasted at that job for a year and a half. And then I went through a really difficult time. I lost a good friend in a drunken driving accident and I was really devastated. I just couldn’t do it anymore. So I moved back to my hometown and got a job at a gas station.
So there I was at the gas station, day after day, I watched the same homeless people buy beer all day long and then later I had to refuse them service and kick them out of the store because they were too drunk. I also had to clean used needles off the bathroom floor along with god-awful piles of unmentionables.
It was rock bottom. I was ready to give up on my dream of doing film and video. And it was right at that time in my life when a musician friend of mine who knew I went to film school needed a music video.
Video Saved My Ass
He asked if I could help him out. I said, “Absolutely! Let’s do it” and we did it. I was happy to get my creative blood flowing again, and I was director and producer of an awesome project. And it was great. It was a beautiful collaboration that resulted in a really impressive product.
Naturally, I started showing it off to friends at parties, and at one party someone asked if I could make him a video for his dog training business.
Then… he asked how much I charge. That was a life changer. A light bulb went “BING.” It isn’t just poor musicians who need me to help them with their free music videos… EVERYONE is online, and every business wants to stand out from the next in their field, and what better way to do that than have a captivating video tell the world what they have to offer.
Video Is The Future
I saw a future where I can be doing what I love and I can be helping people grow their businesses doing what they love!
This dog trainer is a perfect example of how to use the power of video to grow your business and be successful. Four years ago that dog trainer, Jas from California Canine Solutions, was living on unemployment, out of work and all he had was his dog training skills, like thousands of trainers in the Bay area.
Fast forward to today, he’s still my client and we’re still making videos because those videos have helped gain the attention and trust of so many dog owners that this is the third year in a row that he has been voted best dog trainer in METRO’s best of Silicon Valley.
He has grown into a thriving 6 figure business. He has 4 trainers using his methods, a receptionist scheduling his client, a beautiful facility and he trains the dogs for players of the San Francisco 49ers.
Do you see how awesome that is? This guy is a perfect example of why you need video in your business. It separates you from everyone else.
Over 50 Clients, Some Major Players
California Canine Solutions are just 1 of my over 50 clients.
My business has grown where I have had the opportunity to work with the top entrepreneurs in the field such as Jesse Koren and Sharla Jacobs from Thrive Academy, Sage Lavine, and Vrinda Normand.
I have done little or no marketing. My name has been passed along because people saw other businesses succeed using video… And so of course, they wanted video too!
So, here I am 4 years and counting…running my own company. The founder and director. And let me tell you: I feel SO SO blessed to be where I am right now.
But it still doesn’t feel like enough. There are still so many people out there that I want to help and support!
We Want to Help You Make Great Videos
Here’s the thing. After working with over 50 entrepreneurs, helping them grow their businesses using video, I realized that there is a certain set of skills you need and a certain number of things you need to know how to do.
For example, you need to know how to be comfortable and genuine on camera. You need the video to look good, it needs to sound good and you need to know what to do with it.
And there are also a whole other set of skills that it’s just not worth your time to learn. As an entrepreneur, you can only do so much.
I’m talking about animation, editing, compression, uploading, using codecs, using text, knowing spatial resolutions and aspect ratios, blah, blah blah. Trust me, it’s not worth your time.
So that’s why we created the Video Entrepreneur, to help small business entrepreneurs learn some basic skills.
I help with the video and my partner Marc, who you’ll meet in minute helps with online strategy and planning your next moves.
So let’s get started. Go to the home page and opt-in and let’s collaborate to make your video dreams come true.
Have any questions or would like to know more, please contact me at 415 420 4691 or here.